Greece at peak demand: interest from foreign renters has increased by 33% in a year.
The Greek real estate market continues to gain momentum, demonstrating a steady increase in interest from both local residents and foreign investors. However, the key trend for 2025 was a sharp surge in rental demand from foreigners, up 33% year-on-year.
According to the analytics platform Spitogatos Insights, overall real estate demand in the country grew by 17% year-on-year. Meanwhile, rental demand showed a more moderate growth rate of +5% year-on-year. Against this backdrop, the activity of foreign renters stands out, significantly outpacing the overall market. Interest in purchasing real estate also remains high: the number of inquiries from foreign citizens increased by 12%. This confirms that Greece remains not only a tourist destination but also a full-fledged investment market with stable demand.
Analysts note several factors influencing the current dynamics, primarily changes in the operating format. The rise of remote employment and flexible working conditions allows more and more people to choose their country of residence independent of their office.
Against this backdrop, Greece benefits from a combination of climate, quality of life, and relatively affordable prices. Rents and living expenses remain lower than in many Western European countries, making the country particularly attractive for long-term residence.
When examining the structure of real estate demand, several key countries stand out. The highest average search budgets are demonstrated by:
— China — approximately €430,572 — South Africa — approximately €414,225 — USA — approximately €391,628 At the same time, buyers from the USA lead in the number of searches, followed by Germany, the UK, China, and Bulgaria. This geography confirms the global interest in the Greek market. Among the locations experiencing the greatest demand in 2025 are:
Experts are paying particular attention to the Thessaloniki suburbs, which have risen from fifth to third place in popularity over the past year. The main reasons for this are more affordable prices compared to other regions and active new construction.
Athens traditionally leads the way in the Attica region, but Piraeus deserves special attention, having shown a significant increase in interest. Over the past year, it has risen from fifth to second place among the most sought-after areas.
Current trends indicate that the Greek market is in a phase of active growth, supported by both domestic and international demand. The rental segment is particularly strong, with a growing influx of foreign tenants creating a stable income base.
At the same time, a key advantage remains: the market still offers a more affordable entry point than several other European countries. This makes Greece attractive for both short-term investments and long-term asset holding.
Given current trends, further demand growth is expected, especially in regions with active development and developing infrastructure.