Google recently announced a significant investment of 36 billion Thai battles, which is equivalent to about $ 1 billion, in order to create a new data center in Thailand and expand its cloud infrastructure in the country. This step emphasizes the growing expansion of the company in Asia, where artificial intelligence becomes a key element of the Google global strategy. In conditions of growing competition from giants such as Microsoft and Openai, this step is important to strengthen Google positions on the market.
The first center of processing of the company's data will be located in Chonguri, the Eastern Province of Thailand, and its creation will significantly contribute to the development of cloud computing in the region. Such centers are the cornerstone of a modern digital economy, providing access to storage, calculations and analysts over the Internet. According to Jackie Van, Google leader in Thailand, the new object will not only satisfy the growing demand for Google Cloud and the possibilities of artificial intelligence, but also support the popular services of the company, such as Google Search, Google Maps and Google Workspace.
In addition to improving infrastructure, Google investments are also aimed at creating new opportunities for business, education and the population of Thailand as a whole. Van noted the importance of training and increasing the level of Thais skills in the field of new technologies and artificial intelligence, especially in the light of their transforming influence on various industries. This project has potential not only for economic growth, but also to promote the development of talents necessary for working with advanced technologies in the future.
Thai's digital economy is rapidly developing and occupies the second place in size in Southeast Asia, with growth forecasts up to 50 billion US dollars by 2025, according to the report published by Google, Temasek and Bain & Company as part of the 2023 Electronic Sea study. This trend emphasizes the importance of digitalization for the country in the context of globalization and the growth of technology. In response to competitive challenges, especially from giants such as Openai, Google is actively investing in the region, paying special attention to the development of artificial intelligence and cloud computing.
There is a clear threat to a company that previously dominates the search engines market. Innovative generative models, such as ChatGPT and similar solutions, create serious pressure on established players. Google, being one of the pioneers of technology, initiated the development of transformers in the field of AI, but today is faced with real competition, which may undermine his position. This emphasizes the need for constant updating and adaptation of technologies to maintain market leadership.
Against the backdrop of the rapid evolution of Google technology, it also demonstrates the measures taken against antimonopoly disorders. More recently, the company filed an antitrust lawsuit, while the European commission accused Microsoft of abuse of its dominant position in the cloud industry. These events emphasize not only the situation in the highly competitive technology market, but also the need to comply with the fair rules of the game for all participants. In the context of the rapid progress of the digital economy in Thailand and beyond, supporting fair competition can be considered the most important condition for innovative development.
